Audience Is Everything

The Influencer Continuum is an instrumental event produced by The Marketing Arm, designed to dissect the evolving relationship between brands and their audiences. We’re inviting select marketing executives and leadership teams to discover, collaborate and re-define audience engagement – with a distinct focus on the ever-expanding spectrum of influence along the marketing continuum.

Who Attends

20 Top Marketing Executives & their Brand & Influencer Leadership Teams

20 Platform & Tech Partners

20+ Top Influencers

30+ Award-Winning Creatives from Top Omnicom Agencies

Join Us in Beautiful Dana Point

Monarch Beach Resort is Orange County’s most luxurious coastal playground. Perched on a golden hillside overlooking the Pacific Ocean.


Sunday, October 28

12pm – Registration open

12pm-6pm – Early arrival Strategy Playbook breakout sessions with Omnicom Influencer Executives

7pm-9pm – Opening reception, multi-media influencer production and A-list keynote

9pm-12am – Platform-sponsored social events featuring influencer talent

Monday, October 29

8am-12pm – Morning small group activities with lifestyle influencers

8am-12pm – Scheduled Strategy Playbook or Idea Presentations with Omnicom Influencer Executives or Omnicom Creative Teams

12pm-2pm – Lunch + Influencer panel – The Importance of Brand-Storytelling across the continuum

2:30pm-5pm – Influencer + Brand one-on-one sessions

7pm-10pm – Influencer-hosted Continuum Club with special guest entertainment

Tuesday, October 30

8am-12pm – Morning small group activities with lifestyle influencers

8am-12pm – Scheduled Idea Presentations with Omnicom Creative Teams

12pm-2pm – Lunch + Influencer panel – Activating influencer audiences across social, digital, experiential, sports and entertainment

2:30pm-5:30pm – Platform + Brand one-on-one sessions

7:30pm-10:30pm – CMO Only Executive Dinner (Bourbon Steak)

7:30pm-10:30pm – Brand Teams + Omnicom Creatives + Platform Group Networking Activity

Seats Are Limited

Your attendance, along with CMOs and their executive teams, will lead the exploration along a spectrum of immersive experiences. We look forward to partnering with you to create an unforgettable event, as we define what’s next along the influencer continuum.

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Who We Are & Our Influencer Legacy

#1 talent buying agency in North America

Worked with 9 of the top 13 most valuable brands with influencer talent (Forbes)

Developed and executed over 500 influencer campaigns in 2017

Partnered with 42 out of 50 of the world’s top influencers

Partnered with over 2500 micro-influencers in 2017

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