Audience Is Everything
The Influencer Continuum is an instrumental event produced by The Marketing Arm, designed to dissect the evolving relationship between brands and their audiences. We’re inviting select marketing executives and leadership teams to discover, collaborate and re-define audience engagement – with a distinct focus on the ever-expanding spectrum of influence along the marketing continuum.
Who Attends
20 Top Marketing Executives & their Brand & Influencer Leadership Teams
20 Platform & Tech Partners
20+ Top Influencers
30+ Award-Winning Creatives from Top Omnicom Agencies
Join Us in Beautiful Dana Point
Monarch Beach Resort is Orange County’s most luxurious coastal playground. Perched on a golden hillside overlooking the Pacific Ocean.Agenda
Sunday, October 28
12pm – Registration opens
12pm-6pm – Early arrival Strategy Playbook sessions with Omnicom Influencer Execs
7pm-9pm – Opening reception, Influencer kickoff production with Keynote + Performance with special guest
9pm-12am – Social events, with influencer talent
Monday, October 29
8am-12pm – Group Sparks with lifestyle influencers
8am-12pm – Strategy Playbook + Idea Presentations with Omnicom Influencer Execs and Creative Teams
12pm-2pm – Panels led by influencers with a combined reach of 100M+. Topics include: the evolution and spectrum of influencer marketing, unique insights brands need for working with influencers and influence within cause marketing.
2:30pm-5pm – Brand + Influencer 1:1 sessions, Workshops with partners, agencies and influencers
7pm-10pm – Influencer-hosted Continuum Club with special guest entertainment
Tuesday, October 30
8am-12pm – Group Sparks with lifestyle influencers
8am-12pm – Idea Presentations with Creative Teams
12pm-2pm – Keynote with Jeremy Heimans, helping marketers gain the power to connect with audiences at scale. Panels led by influencer industry and cultural experts. Topic include: how Gen Zs are radically redefining influence, publishing companies position within influencer marketing, addressing fake followers and standardizing measurement across the industry.
2:30pm-5:00pm – Brand + Partner 1:1 sessions, Workshops with partners
7:30pm-10:30pm – Executive Dinner
7:30pm-10:30pm – Networking Activity with Brand Teams and Agency Partners
Seats Are Limited
Your attendance, along with CMOs and their executive teams, will lead the exploration along a spectrum of immersive experiences. We look forward to partnering with you to create an unforgettable event, as we define what’s next along the influencer continuum.
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Who We Are & Our Influencer Legacy
#1 talent buying agency in North America
Worked with 9 of the top 13 most valuable brands with influencer talent (Forbes)
Developed and executed over 500 influencer campaigns in 2017
Partnered with 42 out of 50 of the world’s top influencers
Partnered with over 2500 micro-influencers in 2017