Audience Is Everything

The Influencer Continuum is an instrumental event produced by The Marketing Arm, designed to dissect the evolving relationship between brands and their audiences. We’re inviting select marketing executives and leadership teams to discover, collaborate and re-define audience engagement – with a distinct focus on the ever-expanding spectrum of influence along the marketing continuum.

Who Attends

20 Top Marketing Executives & their Brand & Influencer Leadership Teams

20 Platform & Tech Partners

20+ Top Influencers

30+ Award-Winning Creatives from Top Omnicom Agencies

Join Us in Beautiful Dana Point

Monarch Beach Resort is Orange County’s most luxurious coastal playground. Perched on a golden hillside overlooking the Pacific Ocean.

Agenda

Sunday, October 28

12pm – Registration opens

12pm-6pm – Early arrival Strategy Playbook sessions with Omnicom Influencer Execs

7pm-9pm – Opening reception, Influencer kickoff production with Keynote + Performance with special guest

9pm-12am – Social events, with influencer talent

Monday, October 29

8am-12pm – Group Sparks with lifestyle influencers

8am-12pm – Strategy Playbook + Idea Presentations with Omnicom Influencer Execs and Creative Teams

12pm-2pm – Panels led by influencers with a combined reach of 100M+. Topics include: the evolution and spectrum of influencer marketing, unique insights brands need for working with influencers and influence within cause marketing.

2:30pm-5pm – Brand + Influencer 1:1 sessions, Workshops with partners, agencies and influencers

7pm-10pm – Influencer-hosted Continuum Club with special guest entertainment

Tuesday, October 30

8am-12pm – Group Sparks with lifestyle influencers

8am-12pm – Idea Presentations with Creative Teams

12pm-2pm – Keynote with Jeremy Heimans, helping marketers gain the power to connect with audiences at scale. Panels led by influencer industry and cultural experts. Topic include: how Gen Zs are radically redefining influence, publishing companies position within influencer marketing, addressing fake followers and standardizing measurement across the industry.

2:30pm-5:00pm – Brand + Partner 1:1 sessions, Workshops with partners

7:30pm-10:30pm – Executive Dinner

7:30pm-10:30pm – Networking Activity with Brand Teams and Agency Partners

Seats Are Limited

Your attendance, along with CMOs and their executive teams, will lead the exploration along a spectrum of immersive experiences. We look forward to partnering with you to create an unforgettable event, as we define what’s next along the influencer continuum.

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Who We Are & Our Influencer Legacy

#1 talent buying agency in North America

Worked with 9 of the top 13 most valuable brands with influencer talent (Forbes)

Developed and executed over 500 influencer campaigns in 2017

Partnered with 42 out of 50 of the world’s top influencers

Partnered with over 2500 micro-influencers in 2017

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