Audience Is Everything
The Influencer Continuum is an instrumental event produced by The Marketing Arm, designed to dissect the evolving relationship between brands and their audiences. We’re inviting select marketing executives and leadership teams to discover, collaborate and re-define audience engagement – with a distinct focus on the ever-expanding spectrum of influence along the marketing continuum.
Who Attends
20 Top Marketing Executives & their Brand & Influencer Leadership Teams
20 Platform & Tech Partners
20+ Top Influencers
30+ Award-Winning Creatives from Top Omnicom Agencies
Join Us in Beautiful Dana Point
Monarch Beach Resort is Orange County’s most luxurious coastal playground. Perched on a golden hillside overlooking the Pacific Ocean.Agenda
Sunday, October 28
12pm – Registration open
12pm-6pm – Early arrival Strategy Playbook breakout sessions with Omnicom Influencer Executives
7pm-9pm – Opening reception, multi-media influencer production and A-list keynote
9pm-12am – Platform-sponsored social events featuring influencer talent
Monday, October 29
8am-12pm – Morning small group activities with lifestyle influencers
8am-12pm – Scheduled Strategy Playbook or Idea Presentations with Omnicom Influencer Executives or Omnicom Creative Teams
12pm-2pm – Lunch + Influencer panel – The Importance of Brand-Storytelling across the continuum
2:30pm-5pm – Influencer + Brand one-on-one sessions
7pm-10pm – Influencer-hosted Continuum Club with special guest entertainment
Tuesday, October 30
8am-12pm – Morning small group activities with lifestyle influencers
8am-12pm – Scheduled Idea Presentations with Omnicom Creative Teams
12pm-2pm – Lunch + Influencer panel – Activating influencer audiences across social, digital, experiential, sports and entertainment
2:30pm-5:30pm – Platform + Brand one-on-one sessions
7:30pm-10:30pm – CMO Only Executive Dinner (Bourbon Steak)
7:30pm-10:30pm – Brand Teams + Omnicom Creatives + Platform Group Networking Activity
Seats Are Limited
Your attendance, along with CMOs and their executive teams, will lead the exploration along a spectrum of immersive experiences. We look forward to partnering with you to create an unforgettable event, as we define what’s next along the influencer continuum.
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Who We Are & Our Influencer Legacy
#1 talent buying agency in North America
Worked with 9 of the top 13 most valuable brands with influencer talent (Forbes)
Developed and executed over 500 influencer campaigns in 2017
Partnered with 42 out of 50 of the world’s top influencers
Partnered with over 2500 micro-influencers in 2017